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Looking for Price or Quality?

One of the major considerations when researching pay-per-head (PPH) shops is cost.

There are some whitelabel sportsbook solutions that require huge budgets. For 99% of bookies looking for a pay per head service, the more expensive options are not only unaffordable, but overkill.

However, a common misconception is that you have to sacrifice quality for price.

That’s not the case at all. You can partner with a quality pay per head service that’s affordable and won’t break the bank. You just need to know where to look  and understand what your needs are.


How Much Are PPH Bookie Services?

Costs between pay per head shops vary widely. Some services charge $25+, while others advertise a low cost ($1-$5/head), but then they charge extra for every feature you want included.

What you’re looking for is something in the middle.

You want a PPH shop where the price is very reasonable. However, you also want all features to be included in the price without any additional fees, commissions or revenue share.

It’s important to read the fine print when signing up to a PPH company.

So, how much should you expect to pay? At PayPerHead247, the cost starts at $10/head and that can be lowered based on volume (number of active bettors each week).


What Should Be Included in a Quality PPH Solution?

Just because the price per head is low doesn’t mean the service should suffer in quality.

In our opinion, it’s better to charge what’s necessary to offer the best product. It always ends badly when a PPH shop doesn’t charge enough, as they’re understaffed and provide little to zero support.

We should all know the basics of PPH services now. They provide the software (sportsbook, casino and racebook), website with hosting and they also create the markets (set/move odds).

Here are some of the things to look for in a quality PPH solution:

  • Reputation: How long has the pay per head company been in business? How many clients do they currently have? These are important questions to ask prior to joining anywhere.
  • Staff: Does the PPH shop employ full-time in-house staff or do they outsource? It takes a lot of manpower to operate a quality PPH service, so be cautious of understaffed operations.
  • Helpfulness: Is the PPH shop ready to help you out or are they trying to rush everything to get you signed up? There are times where having a team to help you is mandatory.
  • Innovation: Is the company still trying to innovate or are they resting on their rep? Sports betting is constantly changing and partnering with an innovative PPH shop is ideal.


As a bookie looking for a PPH shop, you should be concerned about the price.

However, partnering with a quality PPH service is much more important. You want to think about the long game as well. Don’t join a service just because they have a great introductory offer.

You want to be able to grow with your pay per head business partner.

Remember, you don’t need to sacrifice quality for price in the pay per head industry. There are a few excellent services that are feature-rich, have huge in-house teams and remain affordable.